Question and keyword research
What your buyers actually search, from search data, "People also ask", forums and the questions your team hears every day.
How we grow you
Articles written for real searches.
We find the questions your buyers type into Google and AI tools, write a useful article for each, and publish it with internal links, schema and real images. Every piece points readers to the next step: a call, a WhatsApp chat or a form.
What it covers
What our content service covers
Writing is the middle of the job. Before it comes research and planning. After it comes linking, publishing, measuring and keeping pieces up to date.
Topic clusters
A main guide for each subject with supporting articles around it, linked both ways, so search engines see you cover the subject in depth.
Writing that answers
Articles that answer the question early, then go deeper, checked against sources, with the details only your team knows added in.
Internal links and schema
Links to your service pages and related articles, plus Article, FAQPage and BreadcrumbList structured data that matches the page.
Real images
Your own photos, diagrams we draw and licensed images, each with alt text. No random stock that says nothing.
Refresh and measure
Older articles updated as prices, rules and facts change, and Search Console data used to decide what to write or fix next.
How a cluster fits together
One subject, covered properly
A single article rarely wins on its own. A cluster of useful pieces, linked to each other and to the page where people can buy, builds trust with readers and with search engines.
- The hub guide covers the subject end to end and links to each supporting article.
- Each supporting article answers one question well and links back to the hub and the service page.
- Every article ends with a next step that fits it: a WhatsApp chat, a call or a form.
- Our own resources library is built this way, so you can see the format before you start.
How we run it
How we run content marketing
- 01
Research
Questions and keywords for your services and areas, grouped by what the searcher wants to do.
- 02
Plan
A content plan with the hubs, the supporting articles and the order to write them, shared with you.
- 03
Brief and gather
A short brief per article, and a few questions to your team for the details only you know.
- 04
Write and check
We use AI tools for research and first drafts, then every article is edited and checked against sources before it goes live.
- 05
Publish
On your WordPress site or the site we build for you, with links, schema, images and the next step in place.
- 06
Measure and refresh
Search Console and pipeline data each month, and updates to pieces that are slipping or out of date.
Who it is for
Who content marketing is for
Businesses whose buyers search and read before they decide: tax, law, health, education, property, travel and software.
CA and accounting firmsLaw firmsDental clinicsStudy abroad consultantsSaaS companiesReal estate agenciesCoaching institutesTravel agenciesInsurance agenciesSolar installation
See every industry we work with on the industries page.
Connected to the tools you use
Search Console and Analytics guide what we write; articles can be shared on LinkedIn and in your email and WhatsApp updates. See all integrations.
- Search Console
- Google Analytics
- YouTube
FAQ
Questions about content marketing
How is this different from the DueDoor SEO engine?
The SEO engine is software that researches, writes, links and tracks content on autopilot. Content marketing is a managed service: our team plans the clusters, gathers details from you, edits every piece and publishes it. Many businesses use both.
How many articles will we get?
That depends on the plan we agree. We would rather publish fewer articles that fully answer a question than many thin ones.
Who writes the articles?
Our team. We use AI tools for research and first drafts, and every article is edited, checked against sources and given your details before it is published.
Will the articles rank on Google?
We cannot promise rankings; Google decides those. We write for real searches, cover subjects properly, link pieces together and refresh them, which is what gives content its best chance.
Do you need input from our team?
A little. A short call at the start and a few questions per article, for the prices, steps, local details and experience that only your team has.
Where do the images come from?
Your own photos where possible, diagrams we make, and licensed images. Every image gets alt text.
Do you publish on our website?
Yes, on WordPress or the site we build and host for you, with internal links, schema and the call to action in place.
Start writing for the searches that matter
Book a call or message us on WhatsApp. We will look at where you are today and tell you plainly what we would do. You can also write to support@duedoor.com.