Answer-first pages
A page for each important question, with the direct answer in the first lines, then the detail: steps, timelines, what it costs to think about, who it suits. Headings that match how people ask.
How we grow you
Be the answer when people ask AI.
People now ask ChatGPT, Google's AI Overviews and Perplexity which business to choose. We make your site clear, structured and consistent, so these tools can understand what you do and are more likely to mention and link to you. Nobody controls what an AI answers, and we will never promise that it will.
What it covers
What AI search optimisation covers
Answer engine optimisation (AEO) and generative engine optimisation (GEO) build on good SEO. The work is about being easy to understand and easy to quote.
FAQs from real questions
Questions taken from your calls and WhatsApp chats, from "People also ask" and from forums, answered plainly on the page where they belong.
Schema markup
Structured data for your organisation, services, local business details, articles, FAQs and breadcrumbs, written to match exactly what the page shows.
Entity consistency
Your name, what you do, where you are and how to reach you, said the same way on your site, Business Profile, LinkedIn, directories and social pages, so machines can tell you apart from similar names.
Crawl access and speed
Search and AI crawlers allowed in robots.txt, fast pages, clean sitemaps, and pages indexed in both Google and Bing, since many AI tools draw on search indexes.
Mentions and checking
Being cited in trusted places such as industry directories, local news and partner sites. Each month we ask a fixed set of questions in AI tools and record whether you are mentioned or linked.
What we can and cannot do
Honest about how AI answers work
AI answers change with the wording of the question, the person, the place and the day. That is why we talk about being more likely to be cited, never about a guaranteed spot.
- Google says there is no special markup needed for AI Overviews: pages must be indexed and eligible to show a snippet, and normal SEO good practice applies.
- ChatGPT search uses OpenAI's OAI-SearchBot crawler and Perplexity uses PerplexityBot. If robots.txt blocks them, those tools are less likely to show your pages.
- Schema helps machines read a page, but it only counts when it matches what people can see on the page.
- We can make you clear, consistent and quotable. We cannot make any AI choose you, and we will not say otherwise.
How we run it
How we work on AI search
- 01
Collect the questions
We gather what your buyers actually ask: from your team, your chats, search data and forums, in the words they use.
- 02
Audit pages and details
We check which questions your site already answers, how clearly, and whether your business details match everywhere they appear.
- 03
Write and restructure
Answer-first pages, FAQ sections and clear headings, on new pages or rewrites of the pages you have.
- 04
Schema and technical fixes
Structured data, crawler access, sitemaps, speed and indexing in Google and Bing.
- 05
Line up your profiles
Business Profile, LinkedIn, directories and social pages brought in line with the site.
- 06
Check and refresh monthly
We re-ask the question set in AI tools, watch AI referral visits in Analytics and update pages as things change.
Who it is for
Who AI search optimisation is for
Businesses whose buyers research before they call: health, money, law, property, education and software.
Dental clinicsHospitalsCA and accounting firmsLaw firmsStudy abroad consultantsSaaS companiesReal estate agenciesInsurance agenciesTravel agenciesSoftware development agencies
See every industry we work with on the industries page.
Connected to the tools you use
Search Console and Analytics show indexing and AI referral visits; your Business Profile and LinkedIn keep your details consistent. See all integrations.
- Search Console
- Google Analytics
- Business Profile
- YouTube
FAQ
Questions about AI search optimisation
What are AEO and GEO?
Answer engine optimisation (AEO) and generative engine optimisation (GEO) are names for the work of being understood, quoted and linked in AI answers, from tools like ChatGPT, Google's AI Overviews and Perplexity. Most of it builds on solid SEO: clear pages, real answers, structured data and consistent business details.
Can you guarantee we appear in ChatGPT or Google AI Overviews?
No. No one controls what an AI tool answers. Answers vary with the question, the person, the location and the day. We make your business clear and quotable, which makes a mention more likely, and we report honestly on what we see.
How is this different from SEO?
It overlaps a lot. Google says AI Overviews use the same foundations as search, with no special markup required. The difference is emphasis: answer-first writing, question-led FAQs, entity consistency across the web, and checking AI tools as well as rankings.
Which AI tools do you look at?
ChatGPT, Google's AI Overviews and AI Mode, Perplexity and Gemini. We keep a fixed list of questions for your business and check them each month.
Does schema markup make AI quote us?
Not on its own. Structured data helps machines read what a page is about, and it must match what the page shows. It is one part of being understood, alongside clear writing and consistent details.
Should we block AI crawlers?
That is your choice. If you block OpenAI's OAI-SearchBot or PerplexityBot, those tools are less likely to show or link your pages in their answers. We explain the trade-offs and set robots.txt the way you decide.
How do we measure progress?
Each month: whether you are mentioned or linked for your question set, visits from AI tools in Analytics, indexing in Search Console, and enquiries that came from those visits in your pipeline.
Make your business easy for AI to understand
Book a call or message us on WhatsApp. We will look at where you are today and tell you plainly what we would do. You can also write to support@duedoor.com.