Search campaigns
Ads on Google results for the words people type when they are ready to buy, like "dentist near me" or "GST filing for a small business". Tight ad groups, negative keywords to keep out the wrong searches, and ads written for each group.
YouTube campaigns
Video ads on YouTube aimed at people watching or searching topics close to what you sell. Good for showing a product, a place or a result in motion, and for reminding people who already visited your site.
Performance Max
One campaign that can serve across Search, YouTube, Display, Discover, Gmail and Maps. We feed it real conversion signals, strong images, videos and text, and audience hints, then check where it spends.
Lead forms and calls
Lead form assets let people enquire without leaving Google, and call assets put a call button on your ad. Form leads reach your pipeline with the campaign attached.
Conversion tracking
Form fills, WhatsApp clicks and calls tracked as conversions. Qualified leads and sales can be uploaded back to Google Ads as offline conversions, so bidding learns from real outcomes rather than clicks.
Budgets and weekly reports
Daily budgets, bid strategies, locations and ad schedules set around the cost per lead you can afford. A plain weekly note: spend, leads, cost per lead and which campaigns produced deals.