Google Ads leads with their campaign, and real results sent back.
Connect your Google Ads account and DueDoor keeps the click that brought each lead. Leads from your landing pages arrive tagged with the campaign, and when a lead proves real, DueDoor tells Google Ads, so bidding learns from enquiries that mattered.
What moves between Google Ads and DueDoor
Google Ads connects with your own Google sign-in. These are the pieces that move between Google and DueDoor.
| What | Direction | How it works |
|---|---|---|
| Click IDs (gclid, gbraid, wbraid) | Into DueDoor | Kept from the landing page and saved on the lead, which is then marked as a Google Ads lead. |
| Campaign tags | Into DueDoor | UTM values such as the campaign name are saved on the lead with the page it came from. |
| Qualified leads | From DueDoor | "Tell Google Ads this was a real lead" uploads an offline conversion against the original click, once per lead. |
| Conversion value | From DueDoor | A fixed value, or the deal value on the lead, sent with the conversion. |
| Audiences | From DueDoor | Steps can add or remove a lead's phone or email in a Google Ads Customer Match audience. |
| Campaign reports | Into DueDoor | Spend, clicks and conversions from your account shown in the DueDoor Google Ads screens. |
One lead, traced from click to conversion
The lead fills a form on your landing page, gets a WhatsApp reply, qualifies, and Google Ads hears about it.
- Every form lead with a Google click ID is marked as a Google Ads lead, with its campaign tags.
- The "Lead turned real" trigger fires the first time a lead answers properly or reaches a selling stage.
- The conversion upload uses a stable ID per lead, so a retry cannot count it twice.
- Leads with no Google click ID, such as organic or WhatsApp-only ones, are skipped, not failed.
- Ad management itself is a service we run; see Google Ads management below.
How to connect Google Ads
We set it up with you and test it end to end before it runs on real leads.
- 01
Connect your Google Ads account
Sign in with Google from DueDoor and choose the ad account. Access can be removed from your Google account at any time.
- 02
Keep the click on your pages
Your landing page forms send the click ID and UTM tags with each lead to the DueDoor lead endpoint.
- 03
Create the conversion action
In Google Ads, a conversion action for imported clicks, for example "Qualified lead".
- 04
Build the flow
Trigger: "Lead turned real", with your own conditions. Step: "Tell Google Ads this was a real lead".
- 05
Check the first uploads
Watch the run history and the conversion action in Google Ads for the first week.
What it does not do
We would rather you know the edges before you start. These are the honest limits today.
Leads from Google's own lead form assets are not pulled into DueDoor automatically today. Leads from your landing pages are.
Offline conversions only match clicks that carry a Google click ID and fall inside the conversion window you set in Google Ads.
Customer Match audiences follow Google's eligibility rules and policies, which Google decides.
Google bills the ad spend to the payment method on your Google Ads account.
How businesses use Google Ads with DueDoor
A few examples by industry. Each links to what DueDoor does for that kind of business.
Dental clinics
Tell Google which implant enquiries booked a consultation, not just which filled a form.
Real estate agencies
Send site-visit-booked leads back as conversions so bidding finds more serious buyers.
CA and accounting firms
Count only enquiries that became proposals, and value them with the deal amount.
Coaching institutes
Report demo class bookings back to Google rather than raw form fills.
Hair transplant clinics
Separate real consultation leads from casual price checks in your bidding.
Solar installation
Send surveys booked, with an estimated value, back to Google Ads.
See every industry we work with on the industries page.
Questions about the Google Ads integration
What does the Google Ads integration do?
It keeps the Google click ID and campaign tags on every lead from your landing pages, shows your campaign numbers in DueDoor, and sends leads that turn real back to Google Ads as offline conversions.
Is this the same as Google Ads management?
No. This page is the connection between Google Ads and your DueDoor pipeline. Planning and running your campaigns is a service; see our Google Ads management page.
Do Google lead form asset leads come in?
Not automatically today. Leads from Google's own lead form assets stay in Google Ads. Leads from forms on your landing pages come in with their click ID and campaign.
What is an offline conversion?
A result that happens after the click, such as a booked consultation, uploaded to Google Ads against the original click. It helps Smart Bidding learn which clicks bring real business.
Can a lead be counted twice?
No. Each upload uses the lead as a stable transaction ID, and by default a lead is sent only once.
Does DueDoor spend money on our account?
The integration reads reports and sends conversions. Budgets and campaigns are changed only when you, or our team under a management agreement, decide to.
Connect Google Ads to your pipeline
Book a call or message us on WhatsApp. We will look at what you use today and tell you plainly how the connection would work. You can also write to support@duedoor.com.